Influence of Online Negative Reviews on Sports Goods Consumer Brand Trust

WANG Xiaohui, ZHANG Mingrui

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2021, Vol. 40 ›› Issue (4) : 101-108. DOI: 10.12163/j.ssu.20210233
Sports Industry

Influence of Online Negative Reviews on Sports Goods Consumer Brand Trust

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