Realization Logic and Promotion Strategy of Commercial Value of Sports Events from the Perspective of Media Convergence

ZHANG Shijie, LIU Lu, YU Wenqian

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2021, Vol. 40 ›› Issue (6) : 87-93. DOI: 10.12163/j.ssu.20210329
Competitive Sports

Realization Logic and Promotion Strategy of Commercial Value of Sports Events from the Perspective of Media Convergence

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2021, 40(6): 87-93 https://doi.org/10.12163/j.ssu.20210329

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