Impact Mechanism of Electronic Word-of-Mouth Expression Forms on Purchase Intention of Sporting Goods Consumers

YAO Songbo, LIU Bing

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2022, Vol. 41 ›› Issue (2) : 110-119. DOI: 10.12163/j.ssu.20212389
Sports Industry

Impact Mechanism of Electronic Word-of-Mouth Expression Forms on Purchase Intention of Sporting Goods Consumers

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2022, 41(2): 110-119 https://doi.org/10.12163/j.ssu.20212389

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