Innovation in Consumption Models of Sports Brands:Model Evolution and Pathway Exploration Driven by Emerging Technologies

GAO Siyu, ZHOU Chenglin, LI Hai

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2024, Vol. 43 ›› Issue (6) : 117-123. DOI: 10.12163/j.ssu.20240857
Sports Industry

Innovation in Consumption Models of Sports Brands:Model Evolution and Pathway Exploration Driven by Emerging Technologies

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 43(6): 117-123 https://doi.org/10.12163/j.ssu.20240857

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