Assessment of Non-Market Value of Olympic Gold Medals in the Context of Medal Convergence: An Empirical Analysis of Shanghai Residents’ Willingness to Pay

WANG Yuanyuan, LIU Dongfeng

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2025, Vol. 44 ›› Issue (2) : 1-8. DOI: 10.12163/j.ssu.20250005
Research on Sports Development Strategy

Assessment of Non-Market Value of Olympic Gold Medals in the Context of Medal Convergence: An Empirical Analysis of Shanghai Residents’ Willingness to Pay

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