Influence of Sports Sponsorship Fit on Brand Image Shaping:Based on Event Preference Degree Adjustment

LI Jianjun, WAN Cuilin

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2016, Vol. 35 ›› Issue (1) : 44-49.

Influence of Sports Sponsorship Fit on Brand Image Shaping:Based on Event Preference Degree Adjustment

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