Brand Promotion Path of Women's Chinese Basketball Association under the View of Brand Equity Theory

YUE Wen, MA Yi, LI Chengliang, HU Weiguo

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2016, Vol. 35 ›› Issue (3) : 113-116,124.

Brand Promotion Path of Women's Chinese Basketball Association under the View of Brand Equity Theory

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