Interpretation of Symbol Strategies for Construction of TV Sports' Identity in the Internet Plus Era: Starting from Kobe's Last Match Rebroadcasted in Tencent Sports

ZHENG Weiping, WANG Qingjun, YAN Shizhan

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2017, Vol. 36 ›› Issue (1) : 59-65.

Interpretation of Symbol Strategies for Construction of TV Sports' Identity in the Internet Plus Era: Starting from Kobe's Last Match Rebroadcasted in Tencent Sports

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