Evaluation Model Construction and Empirical Study on Marketing Management Mechanism of Chinese Men's Basketball Professional League

WANG Xinlei, LIAN Bizhen, ZHANG Chengyi, LI Chengliang, ZHANG Xiaoli, LIU Cheng

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2017, Vol. 36 ›› Issue (3) : 98-103.

Evaluation Model Construction and Empirical Study on Marketing Management Mechanism of Chinese Men's Basketball Professional League

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