Analysis of Localized Marketing Model of NBA Clubs in China Based on Social Media

SUN Wei, YUN Haotong, XU Yiming, MENG Jie

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Journal of Shenyang Sport University
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Journal of Shenyang Sport University ›› 2019, Vol. 38 ›› Issue (3) : 69-76.
Sports Humanities and Social Science

Analysis of Localized Marketing Model of NBA Clubs in China Based on Social Media

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