体育品牌消费模式创新:新兴技术驱动的模式演变与路径探索
高思雨, 周成林, 李海
Innovation in Consumption Models of Sports Brands:Model Evolution and Pathway Exploration Driven by Emerging Technologies
GAO Siyu, ZHOU Chenglin, LI Hai
沈阳体育学院学报
.
2024, (6): 117
-123
.
DOI: 10.12163/j.ssu.20240857
