GOU Yiqing, WEI Wei, XU Chengli, YANG Tao, ZHANG Guihai
Using literature reviews and logical analysis methods,the study explores the power mechanisms,practical problems and promotion paths of the transformation and upgrading of China’s ice and snow industry under the perspective of high-quality development.The study concludes that the driving force of policy guarantee,the driving force of factor supply,the driving force of market demand and the driving force of international competition together constitute the driving mechanism of the transformation and upgrading of China’s ice and snow industry under the perspective of high-quality development.However,the current transformation and upgrading of China’s ice and snow industry is still facing insufficient viscosity and depth of participation in ice and snow sports,and the potential of the consumer market needs to be stimulated;the structure of the ice and snow industry and the layout of the industry is imbalanced,and the industrial value chain is in need of extension;the independent innovation ability and the awareness of the service is not high,and the core competitive advantage needs to be strengthened urgently;the policy supply is limited in its support and guarantee,and the environment of the industrial development needs to be optimized and other issues.Accordingly,we propose to promote the paths:strengthen the viscosity of ice and snow sports participation and market foundation,cultivate new momentum of ice and snow consumption upgrade;promote the optimization of ice and snow industry structure and industry integration,giving rise to a new ecological industry value chain;accelerate the key core technology research and service enhancement,to create a new competitive advantage in the international market;improve the supply of ice and snow industry policy and protection mechanism,shaping the development of the ice and snow industry in a new pattern.