NIU Zhipei, YANG Zhandong, YU Zuojun
The high-quality development of ice and snow tourism industry is an important component of the construction of sports power,and digital technology has provided strong momentum for it.This paper uses literature and logical analysis to explain the action mechanisms,application scenarios,practical dilemmas and implementation paths of digital technology empowering high-quality development of ice and snow tourism industry.The results show that digital technology plays a significant role in improving the development efficiency of ice and snow tourism industry,promoting the upgrading of industrial structure,and promoting management model innovation.In the application scenarios,virtual reality technology innovates the immersive experience of ice and snow tourism,Internet of Things technology improves the level of intelligent management,cloud computing technology develops a new marketing model,and big data technology improves services quality.However,the high-quality development of ice and snow tourism industry empowered by digital technology still faces many practical dilemmas,such as the prominent phenomenon of digital divide,the difficulty in solving isolated data island,hidden dangers in data security,the shortage of digital and ice and snow high-end compound professional talents,and the need for sound institutional construction.Accordingly,the implementation paths are proposed: accelerating the bridging of the digital divide in the ice and snow tourism industry,solving the problem of isolated data island in the ice and snow tourism industry,strengthening data security protection in ice and snow tourism,cultivating digital compound talents for ice and snow tourism industry,and promoting the construction of digital ice and snow tourism system.